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PIEROGIE ± KIELBASA = SUCCESSFUL WEBSITE (?)

This formula is not ironclad. It does - however - have to do with website visitor engagement. The fact of the matter is you now know [without our ever having met in person] what my two favorite “comfort foods” are. Whether that knowledge is useful beyond this exact moment is questionable. However, should we ever meet or talk on the phone... there is a chance we may talk about it. The photo-image, the headline and the equation create a “ping” or a connection between you, this website and myself. A key factor in the success of any website is a connection with site visitors.

Visitor engagement, the connection a person has with a website, is normally measured in duration (the amount of time someone spends on a particular page or pages), plus the depth of their visit (how far into the the website the visitor clicks).

The basics to encouraging this engagement are that a site:

  • is easy to navigate (that people can find what they are looking for easily);
  • contains relevent images and information;
  • is useful (or memorable) to the site visitor.

“Okay,” you may ask, “what does that have to do with kielbasa and pierogies?”

To answer that we need to backtrack a few steps. The truth of the matter is that I do not actively seek new clients for my web business. I depend on new clients finding me. I do really well with referrals from my existing clients. But, on the off-chance that someone needs my services, I spend just enough time working on my site so that when someone does “find me” there's something here that makes them think about what they are looking for. I like to work for “a certain type of client.” (Which is something I'll explain one of these days.) And, in line with that, if you have read this far, feel free to email or call - chances are you are that type of client.

Usually when someone does find this website they have already visited other web designer sites. I pretty much know what they/you have seen - and on the typical web designer home pages I doubt there are too many pictures of food, and much less the chance of those foods being kielbasa and pierogies.

“So, what is the point?”

Another step backwards. Google tends to “value” websites by their content and visitor engagement. The higher that value, the chances are the higher you will rank on the search engines. And, the most often asked question I get (after “How much is this going to cost?”) is “Can you get my website to Page One Google?”

So, you have read this far, right?

Take two steps forward.

Now, consider how much time you spent on other web designer website home pages. Chances are you started clicking links on their home page in under a minute. And... unless you are a really good speed reader, you have spent more time on this one single page than you had on numerous pages of those other web designer websites. That is what “visitor engagement” is about; it's not about clicks - it's about getting someone's interest. It can be about information, goods or services. In this case, it is simply an explanation of visitor engagement and talking a little about how I build websites.

It goes without saying, I am very old school.

I could have a simple Wordpress home page that “lists” what I do. And, chances are you'd click away to a variety of pages before moving on to the next web designer website you found on Google. Instead, you've made it to the end of this page, and you have learned a few things about Google, visitor engagement and myself. My guess is that you'd like visitors to your website to walk away with something similar - i.e. knowing a little bit more about your company or business.

I have always said that this was not a typical webdesign studio. It was never intended to be. I have lost and gained potential clients because of that. The web is big. Really big. But, I find that keeping things simple offers the comfort food that people are most often looking for – sometimes even when they don't even know it.

Thanks for reading,

James

October 12, 2015