ABOUT SITE DEVELOPMENT AND SEARCH ENGINE RANKING
The reasons for being on the web, for having a website, are varied. In most cases, you either have something to sell or information to share. Usually it is a combination of both. I always mention to clients that knowing why you are on the web is important. For site visitors (your potential viewers and buyers) the intent and goal of your site should be very evident.
Is this a site that tells about a service or product?
Is this a site that sells a service or product?
What do I (the site visitor) need to do next?
Does this site offer the information I (the site visitor) am looking for?
Defining goals and accomplishing them can be more difficult than many first imagine. Defining goals and accomplishing them can also be uniquely successful simply because it is the internet. Unlike printed media - changing, updating and revising information is a "granted" on the internet. An advertisement in a magazine, newspaper or even a commercial on radio or television has a limited shelf-life. Revisions are expensive.
The problem of "being on the internet" versus traditional media is the matter of becoming "found." In traditional advertising and promotions, we depend on mailing lists, magazine or newspaper circulation, or airtime for media commercials. On the web, it's different. Rather than "delivering" your product/service information the process is reversed. You are dependent on your potential clients, readers, buyers and followers finding you. Simply "having a website" is no guarantee that anything will ever come of it. Every website needs some promotion - whether it is word-of-mouth, link building, a strategic SEO or traditional media exposure.
The New Milford Web Design DEV/SEO Option offers the elements necessary for a successful website. It begins by creating a website "that looks good." A professional and user-friendly utility is a basic to any site build. What the DEV/SEO Option brings to the equation are accelerated search engine indexing, site development planning in light of initial indexing analytics and an ongoing strategy for growth and sustainability in search engine ranking.
Based on past performance, New Milford Web Design averages about 3-4 weeks for complete indexing by the major search engines (Google, Bing, Yahoo and AOL) on new builds averaging 6-8 pages. This is accomplished purely through organic SEO. The next step (usually week 6-8) is spent evaluating and refining the site content for search engine rank (where a site is positioned in the search engines). With "unique and local" sites this tends to be a relatively easy task and usually accomplishes a Page One or near-Page One ranking in relative short order. For more generic or competitive sites, this step can take more work. Lastly, the DEV/SEO Option offers a ongoing plan and strategy for continued growth and rank position within the search engines. This can involve a number of elements ranging from refining the existing pages to creating new content.
There are no specific formulas to ongoing site growth. Each site demands it's own particular solutions and strategies. The DEV/SEO Option is - in many ways - an ongoing (whether short or long-term) relationship between the site owner and the site designer. We work together with a very simple and specific objective in mind - the success and ongoing growth of your website.
New Milford Web Design
newmilfordwebdesign.com
James Slupatchuk
New Milford CT 06776
860.354.0761 [evenings: 6pm- 9pm EST]
Topics
[main] Site Maintenance & Development
Site Development and Search Engine Ranking
SEO Build and DEV/SEO Option
